Aesthetic Smiles Studio — Last updated: October 15, 2026
This Privacy Notice is issued under the Federal Law on the Protection of Personal Data Held by Private
Parties (Ley Federal de Protección de Datos Personales en Posesión de los Particulares, published in the
Official Gazette of the Federation on March 20, 2025), its regulations, and other applicable Mexican law.
The Spanish version of this notice is the legally binding version; this English version is provided for the
convenience of our patients. In case of any discrepancy, the Spanish version prevails.
- Who is responsible for your personal data
Edgar Raymundo Ledesma Fernández, doing business as “Aesthetic Smiles Studio” (the “Clinic”, “we”,
“us”), is responsible for the processing of your personal data. For all matters related to this notice, our
address is: Torre Quatro, Calle Frida Kahlo No. 10410, Local 202, Zona Urbana Río Tijuana, Tijuana, Baja
California, C.P. 22010, Mexico.
Privacy contact: frontdesk@aestheticsmiles.com.mx | Phone: +52 (664) 104-9956 | US phone: +1 (619)
356-4531. - Personal data we collect
We collect your personal data directly from you (in person, by phone, by email, through WhatsApp or text
messages, and through the forms on https://tijuanasmiledentistry.com), and in some cases from your
referring dentist or your insurance company when you authorize it. Depending on your relationship with
us, we may process the following categories of data:
- Identification data: full name, date of birth, age, sex, nationality, signature, and a copy of an
official ID or passport. - Contact data: home address, email address, mobile and landline telephone numbers, and
WhatsApp number. - Billing and payment data: billing name, tax ID (RFC) if you request a Mexican invoice (CFDI),
payment method, and transaction records. Card payments are processed by the payment
terminal or processor; we do not store full card numbers. - Insurance data: insurance company, policy or member number, group number, and the name of
the policyholder. - Emergency contact data: name, relationship, and phone number of a person you designate. If
you give us data about another person, you confirm you have informed them about this notice. - Website and device data: IP address, browser type, pages visited, and similar technical
information collected through cookies (see section 9).
- Sensitive personal data
To provide dental and orthodontic care we must process sensitive personal data, specifically data about
your health: medical and dental history, current conditions, allergies, medications, diagnoses, X-rays, CT
scans, intraoral scans and impressions, clinical photographs, treatment plans, clinical notes, and consent
forms.
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We will only process sensitive personal data with your express written consent, which we obtain through
the patient intake and consent forms you sign at the Clinic (in paper or electronic form), except in the
cases where the law does not require consent, such as medical emergencies or when processing is
necessary for diagnosis and treatment by a health professional bound by professional secrecy. - Purposes of processing
A. Primary purposes (necessary for the services you request)
- Scheduling, confirming, and reminding you of appointments, and answering your questions and
quote requests. - Preparing your clinical record, diagnosis, treatment plan, and quotes.
- Providing dental, orthodontic, implant, cosmetic, and related treatments, including follow-up
and post-operative care. - Ordering prostheses, aligners, crowns, and other appliances from dental laboratories.
- Processing payments, issuing receipts and Mexican tax invoices (CFDI), and managing
collections. - Preparing documentation for your insurance company when you ask us to, so you can request
reimbursement or coverage. - Complying with legal obligations, including keeping your clinical record as required by NOM-004-
SSA3-2012 and NOM-013-SSA2-2015, and responding to requests from competent authorities. - Contacting your emergency contact if needed.
B. Secondary purposes (not necessary for the services, but help us serve you better) - Sending promotions, news, special offers, and educational content by email, text message, or
WhatsApp. - Conducting satisfaction surveys and asking for reviews.
- Preparing statistics and internal analysis to improve our services (using aggregated or deidentified data whenever possible).
- Using clinical photographs (before and after) and testimonials on our website, social media, or
advertising — only if you sign a separate, specific photo and testimonial authorization.
If you do not want your data used for any of the secondary purposes, you can tell us at any time by email
to frontdesk@aestheticsmiles.com.mx, by replying STOP to any text message, or by checking the
corresponding box in our intake form. Refusing secondary purposes will never be a reason to deny you
our services.
- Minors
We treat patients under 18 years of age (for example, for orthodontics) only with the participation and
consent of their parent or legal guardian, who provides the minor’s data, signs the consent forms, and
may exercise the minor’s rights described in this notice. Our website and online forms are intended for
adults. - Transfers of your personal data
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We may share your personal data with the following recipients, in Mexico or abroad, for the purposes
indicated:
- Dental laboratories and imaging centers: to manufacture your appliances or perform studies
required for your treatment. Your consent is not required because this is necessary for your
treatment. - Specialists or other health professionals to whom you are referred: for diagnosis and treatment.
Your consent is not required. - Insurance companies (including companies in the United States): to process coverage or
reimbursement when you ask us to. Your consent is not required because the transfer is made
at your request and is necessary for the relationship with you. - Competent health, tax, and judicial authorities: when required by law or court order. Your
consent is not required. - Any other third party, for any other purpose: only with your prior consent.
We also use service providers (data processors) that process data on our behalf and under our
instructions, such as website hosting, email, appointment and patient-management software, textmessaging providers (for example, Twilio), WhatsApp, and payment processors. Some of these providers
store data in the United States. They are contractually required to protect your data and may not use it
for their own purposes.
We do not sell your personal data.
- Text messaging (SMS) and mobile data
If you provide your mobile number and agree to receive text messages, we will use it to send appointment
reminders, confirmations, and other messages related to your care, and, only if you separately agree,
promotional messages. No mobile information will be shared with third parties or affiliates for marketing
or promotional purposes. Text-messaging opt-in data and consent will not be shared with any third
parties, except service providers that deliver the messages on our behalf. Reply STOP to cancel or HELP
for help at any time. See the “Text Messaging Terms” in our Terms and Conditions. - Your ARCO rights and how to exercise them
You have the right to Access your personal data, to Rectify it if it is inaccurate or incomplete, to Cancel it
when you consider it is not being processed in accordance with the law, and to Oppose its processing for
specific purposes (together, “ARCO Rights”). You can also revoke your consent and limit the use or
disclosure of your data.
To exercise these rights, send a request to frontdesk@aestheticsmiles.com.mx or deliver it in writing at
our address. Your request must include:
- Your name and an email or address to receive our response.
- A copy of your official ID (or that of your legal representative, together with the document that
proves the representation). - A clear description of the data and the right you want to exercise.
- Any document that helps us locate your data and, for rectification, the corrections requested
and supporting documents.
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We will respond within 20 business days from receipt of your complete request. If your request is granted,
we will make it effective within the following 15 business days. These periods may be extended once for
an equal period when justified. Access is free of charge; you may only be charged reasonable shipping or
reproduction costs.
Please note that we cannot cancel or delete your clinical record before the retention period required by
health regulations has passed (at least 5 years from the last clinical act), and that revoking consent for
primary purposes may prevent us from continuing your treatment.
To limit the use of your data for marketing, you may also join our internal exclusion list by sending an
email with the subject “Exclusion List” to frontdesk@aestheticsmiles.com.mx, or reply STOP to our text
messages. Residents of Mexico may also register with PROFECO’s Public Registry of Consumers (REPEP).
- Cookies and similar technologies
Our website uses cookies and similar technologies to make the site work, remember your preferences
(such as language), measure visits, and, where enabled, measure the effectiveness of our advertising.
These technologies may collect your IP address, browser type, device, pages visited, time on site, and the
website that referred you. Third-party tools on our site (for example, the WhatsApp chat widget, analytics
tools, and social-media plugins) may set their own cookies.
You can disable or delete cookies in your browser settings at any time. If you do, some parts of the site
may not work correctly. - Security and retention
We use administrative, technical, and physical security measures to protect your personal data against
damage, loss, alteration, destruction, and unauthorized use, access, or disclosure. Only authorized
personnel bound by confidentiality and professional secrecy have access to your clinical information. We
keep your personal data only as long as necessary for the purposes described in this notice and to comply
with legal obligations; clinical records are kept for at least 5 years from the last clinical act, as required by
NOM-004-SSA3-2012. - Changes to this Privacy Notice
We may update this notice due to legal changes, changes in our services, or changes in our privacy
practices. We will publish the updated version at https://tijuanasmiledentistry.com with its new “Last
updated” date. If we make a material change, such as new purposes or new transfers that require your
consent, we will also inform you by email or at your next visit and ask for your consent when required. - Complaints
If you believe your right to the protection of your personal data has been violated, you may contact us
first at frontdesk@aestheticsmiles.com.mx. You may also file a complaint with the competent Mexican
data protection authority (currently, the Secretaría Anticorrupción y Buen Gobierno). - Consent
By providing your personal data after having had this notice available, you consent to the processing of
your non-sensitive personal data as described above. Your express written consent for the processing of
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sensitive (health) data and for any optional authorizations (marketing, photos, testimonials) is obtained
through the specific forms you sign at the Clinic.